Seek the Surge and Reap the Gains

Planning your driving time and strategy around peak "surge" pricing times and locations is a key component of increasing your Uber income. In general, surge rates can be captured in either of two ways. First and most common is driving during weekday morning and./or evening rush hour periods.Depending upon your location and Rider demand a driver can usually cash in on 1.2x and above surge pricing using this approach. Second, target your driving around high demand locations and events. These include driving near the downtown areas of medium-large cities, near large company headquarters and finally major events such as tradeshows and sporting events. College and professional football games are ripe for profits. The Two hours before a game Riders from the surrounding area need rides to the game and rides home or to there hotels immediately after the games. Clusters of major hotels are also common surge zones. Please send us your thoughts on other strategies for cashing in on surge pricing here at Uber Driver Best Practices.